What is your “WHY?”

It’s always easier to accomplish anything in life when you have a clear purpose for “WHY” you are doing something.  But to have absolute clarity and focus, you must know the real why.  In this industry, most people think that they want to be involved in it for “Money.”  So, their why, and probably your why, in your mind, is financial.

The problem is… if money is the absolute root of your why, you are not going to be successful here.  To be successful in business and in life, you have to know with definitive clarity EXACTLY what your why is, and it has to go MUCH deeper than just wanting a thing, like money.

If you think that your why is simply financial, you wont have the motivation to be highly successful.  Your “WHY” has to be so powerful that it pushes you to do whatever it takes.  When things get tough, you must be able to look at your “WHY” for inspiration.  You must be able to look at your “WHY” for strength, and for that drive you need to reach your goals. 

Money will not do that for you, because money can be obtained in too many ways and is not a psychologically powerful motivator.

So, you MUST look deeper.  Ask yourself “WHY” until you have the absolute root of why you want to have more financial wealth in your life.  You have to go through several layers of “WHY” to reach your real reason for wanting pretty much anything in life.  To give you an example… here’s what happened when I went through several layers of “WHY” to get to the root of what I really wanted in my life.  As you will see, what I ended up wanting is so powerful that it drives me in ways that simply wanting money can never do.

So, I asked myself…. “Nick, why do you want to be in this industry and have your own business?”  Here is how my levels of why went…

I wanted more money… why?

Because I hated being at my job (even though it paid my bills and left me comfortable)…. Why?

Because I hated how my life was being controlled by someone other than me…. Why?

Because I wanted the freedom to do what I wanted when I chose to do it (nobody telling me when to get up, when to go to work, when to take lunch, when I could go home, how much I could make, etc.)… Why… what did you want to do with that freedom?

Devote it to the people and the things that I love the most in life… why?

Because spending time with those that I love and doing the things that I enjoy makes my heart happy… why?

Because it allows me to feel “life” and appreciate “life.”  That feeling of life and being able to enjoy it in the moment is such a tremendously powerful experience that if fuels my soul and gives me such feelings of joy and abundance that actually have nothing to do with money or things which is what I thought I wanted.

My Real “WHY”:

I want to feel the abundance of life and live as much of it in the “Now” to be able to truly experience as much of “life” as possible.

So… what do you think is a better “WHY” for me?  Money… or, what I discovered as my root “WHY?”  The choice is completely obvious of course.  My root “WHY” ended up being a why that is powerful enough to push me to do greater things.  A why that gives me strength, and purpose, and drive.  A why that motivates me to reach my highest potential as not only an Entrepreneur, but as a person in order to appreciate all that life has to offer.

So… I will ask you again… what is your “WHY?”

Your Guide to True Abundance,
Nick Bramble

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