There are a ton of skills that you could master in order to become a type flight internet marketer.  NONE is more powerful, or more profitable, than mastering the power of the written word.  When you do that, you can write a single bit of ad copy, throw it up on a website and pull cash from that website until the end of time.

In addition to that, your sales or ad copy drives your entire sales funnel online.

• In order to get a person to visit your website, you have to be able to write an effective ad.
•  Then, the ad copy on your sales page has to be powerful enough to make them want to out in.
• After opting in (if you have your funnel set up correctly) they will land on your sales page for your opportunity or product.  The ad copy on this page must be at it’s best to get your prospect to open their wallet and spend money with you.
• And finally… in the background, you have your email copy that is dripping on your prospects multiple times every week.  The copy in these emails has to be powerful enough to build your prospects trust in you AND keep them opening your emails and going to your sites (where they can open their wallets again and again).

As you can see… being able to write great ad copy can mean the difference between success and failure.It is the ultimate skill and should be one of the first things that you learn online.  It is tremendously powerful.  when you know how to properly structure and write ad copy, you can command your list, prospects, website visitors to take the actions that you want them to take.  Which ultimately, is to spend money with you.

There is one general formula of persuasion that has been used for nearly all of time to “persuade” people to do everything from joining cults and wars, to making sales.  It is VERY powerful and literally may be the most important and powerful equation you may ever see.  Here is the “Equation of Persuasion.”

First is you must find a big problem that is causing people pain, distress, fear, anger, etc.

+ Add to it a unique solution to the problem

For example, in the network marketing industry 98% of everyone is failing.  Offer them training and mentoring on how to run a successful business.  But try and offer something unique, or come from an angle that most are not to really take advantage of this principle.

+ Add Factual Proof that you can solve the problem

This could be your own success proof, testimonials of your clients, videos, or anything that shows without a doubt that what you are offering works.

+ Add a Risk Free Offer of some sort giving no reason to refuse your offer

Allow your prospects to try it free for 7 days, or to join a membership program for $7 for the first 7 days.  Offer some sort of money back guarantee, etc.  This gives the prospect security to make the purchase and if what you are offering is of value, you don;t have to worry about cancellations, refunds, etc.

+ Add some sort of fear of loss

You can do this in many ways, such as, only make the product available for a limited time, or to a limited number.  Use a one time offer (OTO) where they can get it at a discount if they buy right now.  Offer bonuses for the first 50, 100, etc.  Give them some extra reason to act now. 

Add ALL of that together and it equals = PERSUASION!

It’s a simply formula which when applied to every element of your sales process is VERY, VERY powerful.  Learn it, know it, expand on it and you will profit greatly from it.

To take your copywriting skills to the next level, here are some author’s that you should definitely check out…

Dan Kennedy – “The Ultimate Sales Letter”

Ray Edwards – Visit his site

Claude C. Hopkins – Here is a FREE copy of “Scientific Advertising”

Your Coach and Mentor,
Nick Bramble

Want to Let Somebody Know How to Write Their Own Checks… Tell Your Friends Below Now